Privacy Policy

1. Introduction

Option Toiture Inc. ("we", "our", "the company") operates the website optiontoiture.com and the application app.optiontoiture.com. We are committed to protecting the privacy of our visitors and customers in accordance with Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25) and the Personal Information Protection and Electronic Documents Act (PIPEDA).

Option Toiture Inc.
3320 route 112, Marieville, QC J3M 1P1
Phone: 514-835-4820
Email: info@optiontoiture.com
RBQ License: 5665-8412-01

2. Information We Collect

We collect the following types of information:

• Voluntarily provided information: name, address, phone number, email address, property address, roofing project details — when you submit a quote request form or contact us.
• Technical information: IP address, browser type, operating system, pages visited, visit duration — collected automatically through cookies and analytics tools.
• Geolocation data: address entered into our estimation tool to obtain satellite data via the Google Solar API.
• Communications: content of SMS/RCS messages exchanged with our team if you use our messaging service.

3. Use of Information

We use your information to:

• Prepare and send you a personalized quote
• Communicate with you about your project (phone, email, SMS/RCS)
• Plan and coordinate roofing work
• Improve our services and website experience
• Comply with our legal and regulatory obligations

4. SMS/RCS Communications

By submitting your phone number through our forms, you consent to receive SMS or RCS communications from Option Toiture Inc., including:

• Quote confirmations and project follow-ups
• Appointment reminders
• Responses to your inquiries

You may withdraw your consent at any time by replying STOP to any message or by contacting us at info@optiontoiture.com. Standard messaging rates from your carrier may apply. Message frequency varies based on your project. We do not sell or share your phone number with third parties for marketing purposes.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies, including:

• Google Tag Manager / Google Analytics: to measure website traffic and visitor behavior.
• Google Ads: for conversion tracking and remarketing. A tracking phone number may be displayed when you arrive via a Google ad.
• Google Maps / Places / Solar API: for the roofing estimation tool and map displays.
• Elfsight: to display our Instagram feed and Google reviews.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

6. Information Sharing

We do not sell, rent, or trade your personal information. We may share your information with:

• Service providers: hosting (Cloudflare), web analytics (Google), communications (Twilio), project management (Optime) — only to the extent necessary to deliver our services.
• Financing partners: if you apply for financing through Finance It or Flexiti, your information will be transmitted to the relevant partner under their own privacy policy.
• Legal obligations: if required by law, court order, or regulatory authority.

7. Data Retention

We retain your personal information for as long as necessary for the purposes described in this policy, or as required by law. Quote and project data is retained for the duration of the applicable warranty (up to 50 years for GAF material warranties). You may request deletion of your data at any time.

8. Security

We implement reasonable security measures to protect your information, including HTTPS encryption (SSL/TLS), secure hosting through Cloudflare, and restricted data access limited to authorized personnel only.

9. Your Rights (Quebec Law 25)

Under Quebec's Law 25, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw your consent to the collection or use of your information
• File a complaint with the Commission d'accès à l'information du Québec (CAI)

To exercise these rights, contact us at info@optiontoiture.com or 514-835-4820. We will respond within 30 days of your request.

10. CASL Compliance

In accordance with Canada's Anti-Spam Legislation (CASL), we only send commercial electronic messages with your explicit or implied consent. Every communication includes an unsubscribe mechanism. You may opt out at any time by clicking the unsubscribe link or replying STOP to an SMS.

11. Changes

We reserve the right to modify this policy at any time. The last updated date will be indicated at the top of this page. We encourage you to review this policy regularly.

12. Contact

For any questions about this privacy policy:

Option Toiture Inc.
3320 route 112, Marieville, QC J3M 1P1
Phone: 514-835-4820
Email: info@optiontoiture.com